People Powered Media Mobilizes Masses While Mass Media Remains Silent

If we continue to build the independent, people-powered media, greater numbers of people will build up immunity to the destructive misinformation of corporate media.

In the last week there were two major examples of how people-powered media can educate and mobilize people even if the mass corporate media does not report on an issue. We now have the ability to educate each other and tell our narrative of what is occurring. The movement is not dependent on the corporate media.

We are in the midst of an era of media transition. The corporate media is facing tremendous financial, employee and audience challenges. At the root of their problem is credibility.  In 2004, Gallup reported that “39% currently say they have ‘not very much’ confidence in the media’s accuracy and fairness, while 16% say they have ‘none at all.’” Gallup reported this was the lowest credibility rating in three decades.  But, the decline continued and by 2012 Gallup reported that distrust of the media had risen by 5% to 60% having little or no trust in the media – a new record.  A 2013 Gallup poll found only 1 in 4 Americans trust television or newspaper news.

Read more »

Advertisements

About lightsigns
Pointing my finger on the brighter spots. We win, and winning is fun.

Comments are closed.

%d bloggers like this: